The Election Commission (EC) is going all out to launch a branding exercise by roping in sports celebrities to ensure high voter turnout, especially of youth and women, in the world’s largest democracy.
The new female ‘national icons’ pressed into service this year are Olympic medallists Saina Nehwal (badminton) and M.C. Mary Kom (boxing).
Nehwal and Kom are the first female national icons to support the EC. They join existing icons, namely, former President A. P. J. Abdul Kalam and Indian cricket captain, M. S. Dhoni, the Commission said in a release.
The two sportswomen have been roped in as part of the EC’s strategy to bridge the ‘noticeable gap’ in youth participation and also the gender gap in electoral participation in several areas.